Brendon Burchard on How Experts Beat the Economy

1. Never lower your prices, just add value.
2. To add more value, ask the following questions:
1. What frustrates you most in your life / business right now?
2. What are you trying to achieve specifically this year?
3. What do you think it will take to double your business / happiness this year?
4. What have you tried already?
3. Get very personal in marketing. Put up a video or audio.
4. Increase the value of your campaign.
5. Deliver at home, right now, for a low starting cost.
6. Offer unbeatable guarantees to build trust.
7. Offer onues that drive people over the buying decision.